Articulating the customer relationship involves knowing how the business will serve and communicate with different customer segments. The forms that customer relationships take are mediated by customer preferences and cost considerations.
One research approach is to search both the scholarly and business news. For example, there is robust academic literature devoted to understanding the use of self-checkouts, user reviews and chatbots to name a few. Use the databases listed below to discover the research.
The world’s largest abstract and citation database of peer-reviewed literature. Contains over 46 million records, 70% with abstracts, and also includes over 4.6 million conference papers. NOTE: Click "Institutions" icon in right corner. Change organization to Washington University in St Louis John M Olin Library, Danforth Campus.
Science, social science, arts, and humanities citations for scholarly literature.
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