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Business Model Canvas

The Business Model Canvas is a strategic tool to quickly and easily define and communicate a business idea or concept.

Viability in the BMC

Viability in the Business Model Canvas:
Cost Structure-Revenue Streams

VIABILITY IN THE BUSINESS MODEL CANVAS
 

COST STRUCTURE

The cost structure is tracked and calculated by taking into account the prices paid for key resources and key partnerships.  The databases used to populate those tiles can also be used to estimate the cost structure.

REVENUE STREAMS

Revenue streams are the income that can be generated from customer segments. Research related to revenue streams may initially involve an exploration of the many different types of revenue streams such as sales, rentals, subscriptions, freemium subscriptions, licensing, or advertising.  Researching revenue forecasting models and methods may also be useful as might diving into studies about consumers willingness to pay.

Ebooks on Pricing

Here is just a sampling of books on pricing approaches.

Ebooks on Forecasting

Here are a sampling of books on business forecasting.

TOP DOWN COSTS & REVENUE

Using a top down approach to estimating revenue and expenses will not be sufficient for drawing a business model canvas, but it may be instructive.  Surveys about what businesses by industry or category spend and average financial statements and ratios may serve as benchmarks.