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Business Model Canvas

The Business Model Canvas is a strategic tool to quickly and easily define and communicate a business idea or concept.

Value proposition

Value proposition

The value proposition is a statement of the unique benefits the business will offer its customers.  Primary research about the customers needs or problems and the offerings of alternative or competing offerings in the market will lead to mastery of the value proposition.

  • For help with primary customer research, contact the Kopolow Business Library.
  • Consult books such as Lean Customer Development by Cindy Alvarez for advice on how to understand your potential customers.  
  • Search for e-books that cover how to conduct consumer surveys, focus groups, interviews and observational, ethnographic studies.
  • To learn about alternative or competing offers in the the marketplace, google as your potential customers might.  Then use business news databases, industry reports and company profiles to check out the competition.