Value proposition
Value proposition
The value proposition is a statement of the unique benefits the business will offer its customers. Primary research about the customers needs or problems and the offerings of alternative or competing offerings in the market will lead to mastery of the value proposition.
- For help with primary customer research, contact the Kopolow Business Library.
- Consult books such as Lean Customer Development by Cindy Alvarez for advice on how to understand your potential customers.
- Search for e-books that cover how to conduct consumer surveys, focus groups, interviews and observational, ethnographic studies.
- To learn about alternative or competing offers in the the marketplace, google as your potential customers might. Then use business news databases, industry reports and company profiles to check out the competition.
- Business Source Complete (1965-) This link opens in a new windowFull text articles from scholarly business journals and other sources, including financial data, books, monographs, major reference works, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. Updated daily. Learn more about this database
- Factiva (6 users) This link opens in a new windowCombines more than 35,000 sources for access to premium content from 200 countries in 26 languages. Worldwide full text coverage of local and regional newspapers, web and social media, tweets, digital video and audio clips, analyst reports, trade publications, business newswires, press release wires, media transcripts, news photos, market research reports, country and regional profiles, company profiles, historical market data. Limited to 6 simultaneous users; logoff when finished. Learn more about this database
- Nexis Uni This link opens in a new windowContains more than 15,000 news, legal and business sources, including journals, television and radio broadcasts, newswires and blogs; local, regional, national and international newspapers with deep archives; extensive legal sources for federal and state cases and statutes, including U.S. Supreme Court decisions since 1790; business information on more than 80 million U.S. and international companies and more than 75 million executives.
- Wall Street Journal (current) This link opens in a new windowThe Libraries have partnered with Olin Business School to provide online access to the Wall Street Journal. To access, go to WSJ.com/WUSTL. Log in with your WUSTL key and create an account using your WUSTL email as your user ID. Users will be asked to re-authenticate once a year and may receive an email from WSJ requesting this.
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