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Advertisements at the Modern Graphic History Library

A guide to finding advertisements in the MGHL collections

MGHL Periodicals Collection

The Periodicals Collections include 25 different titles published during the late 19th century to the mid-20th century. A complete list of titles is available at the left. The finding aid is available on the MGHL site.

For researching advertisements, we recommend the following periodicals:

  • Women's magazines: Ladies Home Journal, McCalls, and Delineator (early 20th century)
  • General readership magazines: Harper's Weekly & The Century (late 19th century through early 20th century)
  • Mid-Century magazines: American and Holiday

Subjects include:

  • food and drink
  • household items and appliances
  • furniture and interior decorating
  • children and parenting
  • beauty and hygiene
  • health and medicine
  • travel and leisure

Featured companies and brands include:

  • Campbell’s Soup
  • Butterick
  • Kellogg’s
  • Elizabeth Arden
  • Ivory Soap
  • Dole
  • Kodak
  • Del Monte
  • Pond's
  • Cream of Wheat
  • Kraft
  • Johnson & Johnson
  • Kotex
  • Quaker Oats
  • General Electric
  • Bissell
  • Sunkist
  • Scott Tissue
  • Heinz
  • Bayer
  • American Bell Telephone System (AT&T)

Ads from the Collection

Ad for Van Camp's Pork and Beans from Ladies' Home Journal, December 1911

From the Periodicals Collections