Ad for Colgate toothpaste, June 12, 1942, illustrator unknown
From the Charles Craver Collection
Recommended texts on women in popular culture, all available at Olin, West Campus, or the Modern Graphic History Library.
Advertising to the American Woman, 1900-1999
by 
From Girls to Grrrlz: A Hstory of [Women] Comics from Teens to Zines
by 
Inarticulate Longings: The Ladies' Home Journal, Gender, and the Promises of Consumer Culture
by
Magazines for the Millions: Gender and Commerce in the Ladies' Home Journal and the Saturday Evening Post, 1880-1910
by 
The American Look: Fashion, Sportswear and the Image of Women in 1930s and 1940s New York
by 
The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media
by 
Where the Girls Are: Growing up Female with the Mass Media
by 
Women's Magazines, 1940-1960: Gender Roles and the Popular Press
by 
