Demographic Data
Demographic data is information about people that can be objectively counted, including: age, income and gender, race/ethnicity.
- American FactFinderInformation from the 2010 census; the American Community Survey; housing, economic, and government surveys; and the population estimates program. Statistics for block group, census tract, county, congressional district, school district, state, and national levels. https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml
- Statistical Abstract of the United States This link opens in a new windowThe authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.
Psychographics or lifestyles of consumers
Psychographic information provides insight into attitudes and beliefs of groups of people.
- Mintel Market Sizes This link opens in a new windowMintel Market Sizes allows users to easily source market sizes, shares, and forecasts for 34 of the world's most dynamic markets.
Industry Research Data
- IBISWorld (includes Benchmarking Pro Suite) This link opens in a new windowIBISWorld provides access to over 700 United States industries. There are also many other reports such as the new “Global” Industry Reports covering world industry analysis. In addition to the core Industry Report product, they also publish over 700 US Industry Risk Rating Reports, over 700 Industry Profiles as well as hundreds of Economic and Demographic Profiles.
- Mintel Reports This link opens in a new windowUse this resource to find market research reports for a number of industries. The information in the reports is a mix of primary data collected by Mintel together with secondary source information.
Company information
- Business Source Complete (1965-) This link opens in a new windowFull text articles from scholarly business journals and other sources, including financial data, books, monographs, major reference works, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. Updated daily. Learn more about this database
- Mintel Reports This link opens in a new windowUse this resource to find market research reports for a number of industries. The information in the reports is a mix of primary data collected by Mintel together with secondary source information.
- Nexis Uni This link opens in a new windowContains more than 15,000 news, legal and business sources, including journals, television and radio broadcasts, newswires and blogs; local, regional, national and international newspapers with deep archives; extensive legal sources for federal and state cases and statutes, including U.S. Supreme Court decisions since 1790; business information on more than 80 million U.S. and international companies and more than 75 million executives.