Often channels refer to how a product/service is distributed or where it is sold. In the BMC, channels refer more broadly to how customers are reached. So channels encompass how a business raises awareness, the media customers like to use to learn about the product/service, and what distribution channels will offer the product/service.
Marketing and advertising databases provide data and insights into how consumers respond to different communication approaches. Market research databases provide data on existing channels used to deliver consumer oriented goods.
Scholarly journals and other sources including books, conference proceedings, industry reports, company profiles, financial data, case studies, and more. Updated daily.
Journal articles, chapters, books, dissertations and reports on psychology and related fields. Updated weekly.
Use this resource to find market research reports for a number of industries. The information in the reports is a mix of primary data collected by Mintel together with secondary source information.
US and Global Industry Reports, US Industry Risk Rating Reports, Industry Profiles and Economic and Demographic Profiles.
Practice oriented books or case studies on marketing and distribution may provide insights. Trade association membership lists, trade shows or industry reports on wholesaling for the relevant section may be useful.
To find trade or professional associations google the keywords that describe the category and limit to site:org (ex: restaurant trade shows site:org). Industry reports (ex: IBISWorld) often list relevant trade associations too. The website Trade Show News Network lists top trade shows, but the search function found by scrolling on the right pane is poor.
Search for books in our collection on marketing or any of the many possible distribution channels related to the relevant product or service. Example: Library catalog search for internet marketing.
Scholarly journals and other sources including books, conference proceedings, industry reports, company profiles, financial data, case studies, and more. Updated daily.
US and Global Industry Reports, US Industry Risk Rating Reports, Industry Profiles and Economic and Demographic Profiles.
The Libraries have partnered with Olin Business School to provide online access to the Wall Street Journal. To access, go to WSJ.com/WUSTL. Log in with your WashU Key and create an account using your WashU email as your user ID. Users will be asked to re-authenticate once a year and may receive an email from WSJ requesting this.
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