Research Guides: Business Model Canvas: Value proposition

Value proposition

The value proposition is a statement of the unique benefits the business will offer its customers. Primary research about the customers needs or problems and the offerings of alternative or competing offerings in the market will lead to mastery of the value proposition.

For help with primary customer research, contact the K opolow Business Library.
Consult books such as Lean Customer Development by Cindy Alvarez for advice on how to understand your potential customers.
Search for e-books that cover how to conduct consumer surveys, focus groups, interviews and observational, ethnographic studies.
To learn about alternative or competing offers in the the marketplace, google as your potential customers might. Then use business news databases, industry reports and company profiles to check out the competition.

Business Source Complete (1965-)
Scholarly journals and other sources including books, conference proceedings, industry reports, company profiles, financial data, case studies, and more. Updated daily.
Factiva
Worldwide coverage of local and regional newspapers, social media, audio and video, market data, company profiles, and more. Access is limited to 6 users at a time. Please log out when you are finished.
Nexis Uni
Up-to-date news, business, and legal information.
Wall Street Journal (current)
The Libraries have partnered with Olin Business School to provide online access to the Wall Street Journal. To access, go to WSJ.com/WUSTL. Log in with your WashU Key and create an account using your WashU email as your user ID. Users will be asked to re-authenticate once a year and may receive an email from WSJ requesting this.

Use our library catalog to search for Books & Media.

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