Research Guides: Industry and Market Research: Surveys and Marketing Polls

Surveys and Marketing Polls

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Sites that publish surveys and polling data can be valuable sources of insight on consumers and their mindsets. Listed below are groups that manage and publish the results of surveys and polls.

Gallup Analytics
Interact with, explore, and analyze Gallup data from the U.S. as well as over 160 countries. Includes U.S. economic, well-being, and political data collected daily since 2008 and world data covering economic, social, and well-being issues dating back to 2005. Users can perform detailed searches on hundreds of U.S. and global metrics; filter data by numerous demographic and socioeconomic groups; and create and export custom data tables, trends, charts, and scatterplots.

Access: Danforth Campus
General Social Survey
The GSS gathers data on contemporary American society in order to monitor and explain trends and constants in attitudes, behaviors, and attributes. Hundreds of trends have been tracked since 1972. In addition, since the GSS adopted questions from earlier surveys, trends can be followed for up to 80 years. The GSS contains a standard core of demographic, behavioral, and attitudinal questions, plus topics of special interest. Among the topics covered are civil liberties, crime and violence, intergroup tolerance, morality, national spending priorities, psychological well-being, social mobility, and stress and traumatic events.

Access: Available to everyone
Harris Interactive Polls
The Harris Poll, formally known as Harris Insights and Analytics, is a market research and global consulting firm headquartered in Chicago and New York City with additional offices in Washington, D.C. and Rochester, New York. Founded in 1963, The Harris Poll is one of the longest-running surveys measuring public opinion in the U.S. Harris works in a wide range of industries, across countries and territories in North America, Europe, and Asia Current releases by The Harris Poll can be found on its website.

Access: Available to everyone
Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Pew conducts public opinion polling, demographic research, content analysis and other data-driven social science research. Pew does not take policy positions.

Access: Available to everyone
Polling Report.com
An independent, nonpartisan resource on trends in American public opinion.

Access: Available to everyone
Roper Center for Public Opinion Research
The mission of the Roper Center for Public Opinion Research is to collect, preserve, and disseminate public opinion data; to serve as a resource to help improve the practice of survey research; and to broaden the understanding of public opinion through the use of survey data in the United States and around the world.

Access: Available to everyone
Zogby Analytics
Zogby Analytics provides custom research and insight to leaders of businesses and communities, as well as to individuals.

Access: Available to everyone